PURPLE TONING SHAMPOO

What it is:

Toning Shampoo.

Who it’s For:

Created for those with light hair or bleached hair whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones.

What it Does:

Eliminates unwanted yellow, warm and brassy tones in blonde, bleached, highlighted and gray hair. Ideal to refresh and extend the life of your color.

How to Use:

Apply to wet hair, lather and leave on for 2 to 5 minutes. For optimal results, follow with Pure Light Conditioner.

Available sizes: 8.5 oz. / 33.8 oz. 

ACTIVE INGREDIENTS +